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Posts Tagged ‘adwords remarketing’

AdWords Management Services, Plymouth, Devon

Google Changes Search Results – Its Impact and What To Do

Google has been testing different search results pages and have this week rolled this out the changes which may make a significant impact.

What has changed:

  • 4 paid AdWords ads at the top of the page (previously 1-3) – there is now more opportunity to show ad extensions in the 3 and 4th positions such as site-links and snippets
  • The Ads down the right hand side of the page have disappeared completely
  • Organic search results have been pushed down the results page further

Google changes

The winners are the advertisers who have ads in positions 1-4. The losers are advertisers in positions 5+ as these will now be shown on the bottom of the page or even page 2. The other losers are organic SEO results as organic results now make up a minority (36.4%) of the search results.

We always recommend using several streams of traffic for your website rather than being over dependent on AdWords or organic Google results. For AdWords advertisers, according to recent data, position #3 has seen the biggest increase this week with a 15% increase in click-throughs and with our clients AdWords, we are positioning ads at position #3 and would suggest as a good tactic to follow if managing your own.

Costs haven’t inflated for positions 1-4 yet, however there’s likely to be a lot of jostling for position when advertisers realise what’s happened so we’d recommend keeping a close eye on positions of ads and traffic.

My thoughts are that contrary to some reports, its not time to panic as we’ve seen several changes before. We’re a little disappointed that this wasn’t communicated to Google Partners and that Google has become even more ‘pay to play’ with prominent results dominated by those with the largest budgets. However, if you’re starting to get fed-up with Google, there’s a lot of chatter about a search engine that doesn’t track you.

If you have any queries, please do not hesitate to get in touch.

Big website improvements

AdWords Case Study – Dramatic Improvements

We were absolutely delighted to get these figures in last week. We were called in to work with a national retailer recently in order to improve sales from its E-Commerce website and a Google AdWords campaign.

A Reduction Of AdWords Costs By 32.63% Whilst Revenue Increased By Nearly 40%

At Crescent Digital, we are bordering on being obsessed with the conversion rates of our clients websites. Many times, clients will approach us about their under-performing websites, thinking that SEO is the answer, but commonly, we see that some sites are receiving a great amount of traffic, but the visitor numbers are not converting into goals (E-Commerce revenue, leads, etc).

In this particular case, the client was concerned about:

  1. falling revenue
  2. runaway AdWords spend

Get In Touch

Crescent Digital Ltd,
Fairbairn House
Higher Lane
Plymouth
Devon
UK
PL1 2AN

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Recent Comments

  • Avatar

    Anna

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    Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won’t move it further. Can you test it, or link me to a study where you have tested it?

  • Avatar

    Verena

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    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

  • Avatar

    stevenba

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    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve