Below is an infographic providing a overview on how to generate leads using social media.
I would also add the following caveats:
- Your sector influences which networks will work. Many people use Facebook (FB) for leisure only, so there maybe limited value in promoting your business services through FB.
- Twitter, often overlooked, is a great place to engage, particularly if you are in the B2B sector.
- Social networking, like physically networking , can be a slow burner – what it wont do is provide an instant source of leads, so be prepared to stick at it for med-long term benefits.
- Social media is not a silver-bullet and is most effective if utilised with other forms of marketing. For example, I’ve met people at Commerce network events that my Twitter auto-responder had already initiated a conversation with and hence were familiar with each other despite having only just met.
Infographic provided by Neil Patel of Quicksprout.