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Below is an infographic providing a overview on how to generate leads using social media.
I would also add the following caveats:
Your sector influences which networks will work. Many people use Facebook (FB) for leisure only, so there maybe limited value in promoting your business services through FB.
Twitter, often overlooked, is a great place to engage, particularly if you are in the B2B sector.
Social networking, like physically networking , can be a slow burner – what it wont do is provide an instant source of leads, so be prepared to stick at it for med-long term benefits.
Social media is not a silver-bullet and is most effective if utilised with other forms of marketing. For example, I’ve met people at Commerce network events that my Twitter auto-responder had already initiated a conversation with and hence were familiar with each other despite having only just met.
Be personable. Instead of your business Twitter account, set-up a new Twitter account as yourself, e.g. Joe Bloggs, MD of ACME Business Services, and include some of your non work interests in your profile as well as a link to your website. Despite much focus about B2B OR B2C, I subscribe to the H2H (human 2 human) theory in that people do business with people, particularly if your business is ‘B2B’. The owner / managers of your target client businesses are more likely to follow you as an interesting individual than a corporate entity.
Set-up a good Twitter profile including a professional background to represent your business including your logo & contact details. If you don’t have the time to do this yourself, have one created for $5 using one of Fiverr’s services
How Do You Find People To Follow?
Follow:
competitors (including the people they follow and their followers)
your clients (current, lapsed and potential)
industry influencers – aim to get your information from the horses mouth. For example regional news agencies during the recent storms followed the emergency services in order to break stories from trusted sources.
associates
organisations, agencies or chambers relevant to your business
Use Twitter advanced search.
Tweetdeckis free and allows you to search and track activity.
Your local chambers of commerce, competitors, etc will have Twitter lists of 100’s of local businesses. Subscribe to the lists and follow these members e.g. https://twitter.com/bw_businesswest/lists
How Do You Get People To Follow You Back?
With a good profile, you should now expect between 1/4 – 1/3 of people you follow to follow you back. A good guideline is to follow 100 new accounts per day which should result in an additional approximately 30 targeted customers / day following you back.
Go through your contact lists and ask them to follow you on Twitter.
Steve Baker, Founder, Certified Google Partner & Chartered Institute of Marketing Accredited Digital Marketing Specialist.
As a graduate software engineer, I started operating as a professional web designer in 2000, working on projects such as Brittany Ferries and Team Philips. I am also a Google Certified partner, accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.I specialise in offering a complete service in order to generate more clients to help your business grow:
SEO (search engine optimisation) of websites.
PPC (pay per click) marketing campaigns such as Google AdWords
Social Media campaigns such as Twitter, Linkedin and Facebook
Email campaigns
CRM tools in order to provide the systems for your sales staff to convert more leads.
If your business would like to attract more clients and grow, please get in touch - I'd love to chat.
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