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How To Increase Conversions with Improved Page Load Speed

At Crescent Digital, in our strive for constant improvement, we sometimes stay awake at night worrying about how fast our clients websites are loading and is there anything else we can do to squeeze more performance out of them in order to generate more conversions.

Whilst many people are familiar with metrics such as hits (wrongly IMO), ‘bounce rate’ is a hugely important metric of your website and potentially your business. Bounce rate is a measurement of how many visitors are rejecting your site. They land on your site and ‘bounce out’ without reading anything. A bounce rate of 50% means you’re losing half of your visitors without reading anything.

There’s a double penalty: Bounce rates show Google that your site is unloved and not what searches are looking for, which will ultimately mean your site losing visibility in Google. 

Bounce rates can be influenced by a number of things and are a whole different subject we’d happily spend hours discussing, but the single biggest thing you can do today is to reduce the time it takes for your website’s pages to load.

The infographic below provides some more information, but if you are concerned about not receiving enough enquiries from your website, please get in touch. Crescent Digital are partners of major CDN providers which mean that your website content can be tuned to be served from a distributed network of servers placed around the world, meaning superfast load times wherever you are in the world.

How are the top online retailers handling page speed issuesSource:


Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

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Recent Comments

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    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

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    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.

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    Hi there.thank you for your website
    Is there any possibility to see all my updates in linkedin from the bigining?I had been linkedin member for about 3 years or so and .I had shared simething that I need it now and unfortunately I lose to have them any where else they were gone. I’d have been grateful if you can guide me
    Many thanks