At Crescent Digital, in our strive for constant improvement, we sometimes stay awake at night worrying about how fast our clients websites are loading and is there anything else we can do to squeeze more performance out of them in order to generate more conversions.
Whilst many people are familiar with metrics such as hits (wrongly IMO), ‘bounce rate’ is a hugely important metric of your website and potentially your business. Bounce rate is a measurement of how many visitors are rejecting your site. They land on your site and ‘bounce out’ without reading anything. A bounce rate of 50% means you’re losing half of your visitors without reading anything.
There’s a double penalty: Bounce rates show Google that your site is unloved and not what searches are looking for, which will ultimately mean your site losing visibility in Google.
Bounce rates can be influenced by a number of things and are a whole different subject we’d happily spend hours discussing, but the single biggest thing you can do today is to reduce the time it takes for your website’s pages to load.
The infographic below provides some more information, but if you are concerned about not receiving enough enquiries from your website, please get in touch. Crescent Digital are partners of major CDN providers which mean that your website content can be tuned to be served from a distributed network of servers placed around the world, meaning superfast load times wherever you are in the world.