AdWords Case Study – Dramatic Improvements

Written by stevenba on April 20, 2015. Posted in Case Studies, Digital Marketing

We were absolutely delighted to get these figures in last week. We were called in to work with a national retailer recently in order to improve sales from its E-Commerce website and a Google AdWords campaign.

A Reduction Of AdWords Costs By 32.63% Whilst Revenue Increased By Nearly 40%

At Crescent Digital, we are bordering on being obsessed with the conversion rates of our clients websites. Many times, clients will approach us about their under-performing websites, thinking that SEO is the answer, but commonly, we see that some sites are receiving a great amount of traffic, but the visitor numbers are not converting into goals (E-Commerce revenue, leads, etc).

In this particular case, the client was concerned about:

1. falling revenue
2. runaway AdWords spend

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Testimonial – AdWords

Written by stevenba on April 20, 2015. Posted in Business Development, Case Studies

We had a lovely testimonial in last Friday from a long-term client of ours. Our focus is on search and conversion. We do this by driving highly targeted visitors to websites optimised to convert visitors into clients:

Hi Steve,

I know you are not one for blowing your own trumpet, but it’s the first time I have looked at the Google analytics and ad words and all I can say is wow! Never seen a bounce rate so low for an adwords campaign, very impressive! Great job! Brilliant results.

I am going to start working more closely with Michelle but just wanted to say how impressed I am with what you have done!

Regards,

Craig Downton MCIM (Chartered Marketer)

Managing Director

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Presentations and Speaking

Written by stevenba on April 13, 2015. Posted in Business Development, Digital Marketing, Technology, Testimonials

As part of our services here at Crescent Digital, we also provide workshops & presentations at business events on the following subjects:

• SEO (search engine optimisation)
• mobile search
• pay per click, including Google AdWords & Microsoft Bing
• conversion rate optimisation (getting more website visitors to buy or enquire)
• website userability
• social media for business
• WordPress development

We’ve had some great feedback recently, and below is letter received following a presentation to Plymouth Chamber of Commerce members:

If you would like us to speak at your workshop or presentation, please get in touch.

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How to Effectively Use Remarketing to Increase Your Revenue

Written by stevenba on August 20, 2014. Posted in Digital Marketing

Remarketing is a great way of reaching to visitors who may have abandoned their cart or left your site by targeting them with highly focussed ads. (Its also a great way of making small companies & start-ups seem bigger than they actually by remarketing to clients as they visit other sites)

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The Top 9 Reasons You’re Wasting Money on AdWords

Written by stevenba on May 28, 2014. Posted in Digital Marketing

Google’s AdWords provides almost unbeatable return on investment (ROI) when used properly. Coupled with Google Analytics (GA), it provides marketing feedback to finely hone your campaigns.

However, there are many cases of people incorrectly setting up Adwords campaigns, relying on default settings, meaning that it could be providing a poor ROI.

Below is a non-exhaustive list of the most common reasons why people are wasting money on AdWords:

1. You’re not Using Google Analytics (GA)
   GA allows you to monitor which campaigns, ads & keywords  are attracting the better performing visitors to your site.
2. Bidding Too Broad
   AdWords default match is ‘broad’. This means that if your keyword is ‘red tennis shoes’, AdWords may be matching your keywords against ‘tennis bags’ and ‘designer shoes’ which is a waste of revenue. Try to use phrase or exact match where possible. If you really must use broad match, use the + modifier to narrow the search.
3. You’re not Using Negative Keywords
   E.g. Unless you’re in the discount end of the market, you’ll need to exclude searches containing ‘cheap’, ‘budget’ or ‘discount’ and so on.
4. Poor Quality Score
   Your ad position is based on a) your bid and b) its quality score. A poor quality score can mean you having to pay 400% more. Quality score is calculated by Google based on a number of factors such as quality and relevance.
5. You’re not using conversion trackingThis allows you to monitor what happens after a visitor clicks on one of your ads – whether they purchase, contact or leave.
6. You’re not Separating the Search & Display Networks
   Whilst the display network used to provide poor ROI in the past, it just needs to be treated differently to get the best out of it.
7. You’re not Sending visitors to a dedicated landing page and instead sending them to your home page (and hoping they will find what they want)
   .. which results in a high bounce rate
8. You’re not using Mobile Bid Modifiers
   If you’re business does noticeably better (or worse) on mobile devices, then you’ll need to modify how much you’re prepared to bid on mobile devices
9. You’re not using Location Targeting
   Unless your business is global, you want to advertise in your target regions – whether that be the whole of the UK, the South East or Greater London instead of wasting money advertising in areas you cannot service.

Find out more about managed AdWords services here.

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