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AdWords Case Study – Dramatic Improvements

We were absolutely delighted to get these figures in last week. We were called in to work with a national retailer recently in order to improve sales from its E-Commerce website and a Google AdWords campaign.

A Reduction Of AdWords Costs By 32.63% Whilst Revenue Increased By Nearly 40%

At Crescent Digital, we are bordering on being obsessed with the conversion rates of our clients websites. Many times, clients will approach us about their under-performing websites, thinking that SEO is the answer, but commonly, we see that some sites are receiving a great amount of traffic, but the visitor numbers are not converting into goals (E-Commerce revenue, leads, etc).

In this particular case, the client was concerned about:

  1. falling revenue
  2. runaway AdWords spend

After auditing the site and the AdWords campaigns, we worked on 2 areas :

  1. On site conversion rate (visitors / sales)
  2. Quality and targeting of AdWords visitors

After a  few weeks, some really exciting figures were starting to show, however, we were concerned that there were seasonal variations in there influencing results. Therefore we waited until the week following the Easter school holidays (in order to exclude Easter promos and vacation influences) and took a snapshot and compared it with the same 7 days in March. The figures are below:

AdWords Case Study - Crescent Digital, Plymouth, Devon

 

The figures in numbers are below:

  • Ecommerce Conversion Rate Up 30.74%
  • Transactions Up 25.79%
  • Revenue Up 39.39%
  • Average Order Value Up 10.81%
  • Unique Purchases Up 37.87%
  • Quantity Up 43.07%
  • AdWords Costs down 32.63%

We always talk conservatively to our clients about improvements, and therefore the figures astonished us. The headline figures in there are the reduction of AdWords costs by 32.63% whilst revenue increased by nearly 40% – figures that many of us dream of. We are continuing to work with this client in order to further grow sales.

If you feel that you are losing out on sales or your AdWords campaign is providing poor returns, please get in touch – we’d love to talk.

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stevenba

Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

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Recent Comments

  • Avatar

    Anna

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    Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won’t move it further. Can you test it, or link me to a study where you have tested it?

  • Avatar

    Verena

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    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

  • Avatar

    stevenba

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    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve