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How To Track Contact Form Submissions as Events & Goals With Google Analytics

We’re big fans of Google Analytics here at Crescent Digital and here’s how we manage to track form submissions from Contact Form 7 in Google Analytics as events, which we add as goals.

This means that we can say that for example, ever visitor who sends a message is worth £200. We track this as an event which we add as a goal in Google Analytics. This allows us to be much more efficient with customer acquisition. This may show us that 2% of visitors send us messages which means that 100 visitors are worth £400 or 1 visitor is worth £4. If running PPC campaigns, these are important metrics.


This is what you need to do:

  1. Make sure that you have Google Universal Analytics set-up for your site and you are using Contact Form.
  2. Edit the contact form you are using and add the following code to the Additional Settings field:

    on_sent_ok: “ga(‘send’, ‘event’, ‘Contact Form’, ‘sent’);”

    Tracking contact forms with Google Analytics
  3. In Google Analytics, select Admin -> Goals -> New Goal and set up the fields exactly as shown in the screenshot:
    (only 2 fields are mandatory, CategoryAction. Set them to ‘Contact Form’ and ‘sent’ respectively.


    It will take 24hrs+ to start logging / verifying if you have just set it up.

  4. After this has been running for 24hrs , in Google Analytics, navigate to Behavior -> Events, where you should see logging happening from the contact form as below:




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Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

Comments (5)

  • Avatar



    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?


  • Avatar



    как с вами связаться?


  • Avatar



    Обратная связь


  • Avatar



    Как с вами связаться


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