You cannot underestimate the importance of video and images in your content marketing strategy as the below infographic shows:
Posts Tagged ‘google’
Remarketing is a great way of reaching to visitors who may have abandoned their cart or left your site by targeting them with highly focussed ads. (Its also a great way of making small companies & start-ups seem bigger than they actually by remarketing to clients as they visit other sites)
Whether you use it or not, Google+, with its 150 million users cannot be ignored if you are serious about engaging and driving potential customers to your site. With G+ being owned by Google, it will also impact on your organic Google search engine results.
The infographic below, kindly supplied by Neil Patel of Quicksprout, shows you how:
In a surprise move , Google has named the latest release of its mobile operating system (version 4.4) after the popular chocolate bar produced by Nestle. The Android OS powers over 1 billion smartphones and tablets is to be called KitKat after a previous releases were names such as ‘donut’, ‘cupcake’ and ‘ice cream sandwich’.
According to John Lagerling, director of Android global partnerships, it was not a ‘money-changing-hands kind of deal’. Instead, the idea was borne out of the preferred late night snack of software developers. John Lagerling subsequently made a call to the UK headquarters and within 24 hours, the deal was agreed.
To promote the alliance, Nestle will produce 50 million promotional KitKat bars featuring the Android logo. Whilst most people had expected the 4.4 release to be called ‘Key Lime Pie’, most Google employees would have found out only when a statue of the Android mascot made out of KitKats was unveiled at the firm’s headquarters.
It appears to be a clever association with most people having positive experiences of KitKat bars, and the world wide exposure would surely do Nestle no harm. However, with this type of assocation, each partners reputation affect the other, whether that be positive or negative, so lets hope that Android KitKat will be stable and bug-free.