More guidance on building high-quality sites

Written by stevenba on August 15, 2014. Posted in Digital Marketing

Source: googlewebmastercentral.blogspot.co.uk

All you need to know about building high quality content for your sites, straight form the horses mouth. Print it and pin it to your office wall. 

See on Scoop.it – Digital Business

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How To Do SEO Without Even Thinking About It

Written by stevenba on July 10, 2014. Posted in Digital Marketing, Scoop.it

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Source: blog.kissmetrics.com

Eat, Sleep & Breath SEO like a master. (If you havent yet heard of Neil Patel, you need to follow his blog) 

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How to Create Awesome Content for Facebook, Twitter and Google+ – Jeffbullas’s Blog

Written by stevenba on June 26, 2014. Posted in Digital Marketing

Each social media network is different. How do you publish to Facebook, Twitter and Google+? Here are some tips on how to create awesome content for all 3.

Source: www.jeffbullas.com

A good guide from Jeff. Only point I dont entirely agree with is sharing posts only once. The worlds best bloggers have a library of content which is scheduled to be posted to the networks on a rotational, but repeating basis, due to the transient nature of the networks, such as Twitter. Great description of Facebook though.

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How to Generate Leads with Social Media

Written by stevenba on June 24, 2014. Posted in Digital Marketing

Below is an infographic providing a overview on how to generate leads using social media.

I would also add the following caveats:

• Your sector influences which networks will work. Many people use Facebook (FB) for leisure only, so there maybe limited value in promoting your business services through FB.
• Twitter, often overlooked, is a great place  to engage, particularly if you are in the B2B sector.
• Social networking, like physically networking , can be a slow burner – what it wont do is provide an instant source of leads, so be prepared to stick at it for med-long term benefits.
• Social media is not a silver-bullet and is most effective if utilised with other forms of marketing. For example, I’ve met people at Commerce network events that my Twitter auto-responder had already initiated a conversation with and hence were familiar with each other despite having only just met.

Infographic provided by Neil Patel of Quicksprout.

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How To Use Google+ For Marketing

Written by stevenba on June 19, 2014. Posted in Digital Marketing

Whether you use it or not, Google+, with its 150 million users cannot be ignored if you are serious about engaging and driving potential customers to your site. With G+ being owned by Google, it will also impact on your organic Google search engine results.

The infographic below, kindly supplied by Neil Patel of Quicksprout, shows you how:

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