I was scrolling through Twitter the other day when a noticed that a good friend had tweeted a picture of a ‘footnote’ that he’d found in a brand new book. For those of you that don’t know, a footnote is that handy reference number that authors use to direct readers to the bottom of the page for an explanation. However, this footnote was very different to anything else that I’d seen before because it simply said … ‘Google it’.
The image on Twitter was perfectly accompanied by the line ‘a footnote for our times’ and that’s true, it really sums up how we all operate. We tend to Google absolutely everything these days including ‘what purpose do X Factor winners have’, ‘what does Daisy Duke looks like now’ and ‘when was the last time a club like Leicester won the league’ … all valuable stuff, well sort of.
Sarcasm aside, from a commercial point of view it’s actually hugely important, especially when you consider that an estimated 64% of people Google something before they purchase it and that’s regardless of whether it’s either an ‘on’ or ‘offline’ transaction. The simple fact is, if you can’t be found after a visit to Google then you might as well turn the lights off, flip the open sign to closed and pull the shutters down.
There are lots of very obvious reasons why Google has become such an important part of our lives but here are our favourites:
1) It’s become a very personalised and highly specific way of sourcing information. Ploughing through brochures searching for relevant information is largely a defunct practice now.
2) It saves time and is more efficient. Could you imagine reaching for the Encyclopedia Britannica every time you wanted to know something, only to find that it’s not actually in any of the 24 volumes that you own.
3) The sheer volume of information that’s there. Asked yourself if you’ve ever Google’d something and found that no results have been returned.
4) The development of personalised technology. This has been massive for Google as people don’t even need to fire up the desktop to find something out. We all carry the internet in our pocket which means we’re never that far from Google.
5) Peer to peer recommendation. This is the case more than ever before as ‘bloggers recommend’ and ‘reviewers suggest’ to the extend that this information has become more important than the official commentary that we were used to.
Even doctors aren’t immune to the power of Google. Every GP in the country is familiar with the phrase ‘Doctor Google will see you now’ and it’s a worrying trend which is leading to the increase of self-diagnosis. It proves that Google has an undoubted level of the power that has the ability to redefine businesses in either a positive or even a negative way so be careful, Google is a tricky beast.
Making search engines work for you and your business is important, in fact it’s vital and if you ever need any help on how your business is defined by Google then talk to us at Crescent Digital. We’re a Google badged Partner agency and if you’re not sure what that actually means then can we suggest that you … well I think you know what to do.