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Posts Tagged ‘Google Display Network’

Avoiding Your AdWords Ads from Appearing on Extreme & Bi-Partisan Sites on the Google Display Network

Google has been in the headlines after organisations including the British Government, Channel 4, The Guardian and the BBC started pulling their Google ads on YouTube. This is following a recent investigation by The Times which found adverts from major brands appearing alongside content from supporters of extremist groups. In addition to the unwanted associations, the YouTube adverts were estimated to be making the publishers around £6 per 1,000 views, leading to claims that top brands are “funding” extremist groups by unknowingly advertising on their videos.

This is following more than 1000 advertisers, including Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa pulling advertising out of Breitbart, the right wing news site.

Is My Business Affected By This?

If you are using Google AdWords, then the answer is very likely yes. By default, Google ads will not just show in Google  search results, but in Google Partner sites including YouTube and millions of other sites who display Google ads in return for commission.

What Can Be Done?

Crescent Digital take the reputation of our clients & of ourselves extremely seriously and have placed a temporary block on our clients’ YouTube advertising, pending reassurances from Google.  Additionally, we have temporarily placed a restriction on showing our clients ads on all video sharing platforms and sites showing right wing, left wing and religious topics.

How To Exclude AdWords Placements By Domain

Sites can be excluded from placements by domain name. Campaign Negative Placement lists can be created & maintained in the shared library for each account.

In the shared library, create the Campaign Negative Placement list, add keywords and apply to campaigns where placements are used.

These lists cannot be shared from a MCC agency account for several client accounts. For this reason, Campaign Negative Placement lists are likely to be difficult to maintain, particularly with managing several client accounts, hence why topic exclusions are also recommended.

How To Exclude Placements by Topic

In the AdWords campaign, select placements -> targeting:

Select Add Campaign Exclusions -> Topics

Search and Select Topics to Exclude:

Click close & save.

How To Exclude Video Sharing Placements

In the AdWords campaign, select placements -> targeting:

Select Site Category Options and exclude Video-Sharing Sites

 

References

 

 

About Me

 

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Steve Baker, Founder, Certified Google Partner & Chartered Institute of Marketing Accredited Digital Marketing Specialist.

View Steve Baker's profile on LinkedIn
As a graduate software engineer, I started operating as a professional web designer in 2000, working on projects such as Brittany Ferries and Team Philips. I am also a Google Certified partner, accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.I specialise in offering a complete service in order to generate more clients to help your business grow:
  • SEO (search engine optimisation) of websites.
  • PPC (pay per click) marketing campaigns such as Google AdWords
  • Social Media campaigns such as Twitter, Linkedin and Facebook
  • Email campaigns
  • CRM tools in order to provide the systems for your sales staff to convert more leads.
If your business would like to attract more clients and grow, please get in touch - I'd love to chat.

Get In Touch

Crescent Digital Ltd,
Fairbairn House
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Plymouth
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UK
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Recent Comments

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    Anna

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    Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won’t move it further. Can you test it, or link me to a study where you have tested it?

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    Verena

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    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

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    stevenba

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    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve