Is My Business Affected By This?

If you are using Google AdWords, then the answer is very likely yes. By default, Google ads will not just show in Google  search results, but in Google Partner sites including YouTube and millions of other sites who display Google ads in return for commission.

What Can Be Done?

Crescent Digital take the reputation of our clients & of ourselves extremely seriously and have placed a temporary block on our clients’ YouTube advertising, pending reassurances from Google.  Additionally, we have temporarily placed a restriction on showing our clients ads on all video sharing platforms and sites showing right wing, left wing and religious topics.

How To Exclude AdWords Placements By Domain

Sites can be excluded from placements by domain name. Campaign Negative Placement lists can be created & maintained in the shared library for each account.

In the shared library, create the Campaign Negative Placement list, add keywords and apply to campaigns where placements are used.

These lists cannot be shared from a MCC agency account for several client accounts. For this reason, Campaign Negative Placement lists are likely to be difficult to maintain, particularly with managing several client accounts, hence why topic exclusions are also recommended.

How To Exclude Placements by Topic

In the AdWords campaign, select placements -> targeting:

Select Add Campaign Exclusions -> Topics

Search and Select Topics to Exclude:

Click close & save.

How To Exclude Video Sharing Placements

In the AdWords campaign, select placements -> targeting:

Select Site Category Options and exclude Video-Sharing Sites

References

• Breitbart ‘loses advertising deals’ with more than 1,000 companies http://www.independent.co.uk/news/world/americas/breitbart-advertising-deals-companies-pull-out-steve-bannon-alt-right-site-a7582296.html
• YouTube: UK government suspends ads amid extremism concerns http://www.bbc.co.uk/news/uk-politics-39301712

About Me

 

Steve Baker, Founder, Certified Google Partner & Chartered Institute of Marketing Accredited Digital Marketing Specialist.

As a graduate software engineer, I started operating as a professional web designer in 2000, working on projects such as Brittany Ferries and Team Philips. I am also a Google Certified partner, accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.I specialise in offering a complete service in order to generate more clients to help your business grow:

• SEO (search engine optimisation) of websites.
• PPC (pay per click) marketing campaigns such as Google AdWords
• Social Media campaigns such as Twitter, Linkedin and Facebook
• Email campaigns
• CRM tools in order to provide the systems for your sales staff to convert more leads.

If your business would like to attract more clients and grow, please get in touch - I'd love to chat.