We were absolutely delighted to get these figures in last week. We were called in to work with a national retailer recently in order to improve sales from its E-Commerce website and a Google AdWords campaign.
A Reduction Of AdWords Costs By 32.63% Whilst Revenue Increased By Nearly 40%
At Crescent Digital, we are bordering on being obsessed with the conversion rates of our clients websites. Many times, clients will approach us about their under-performing websites, thinking that SEO is the answer, but commonly, we see that some sites are receiving a great amount of traffic, but the visitor numbers are not converting into goals (E-Commerce revenue, leads, etc).
In this particular case, the client was concerned about:
- falling revenue
- runaway AdWords spend
We had a lovely testimonial in last Friday from a long-term client of ours. Our focus is on search and conversion. We do this by driving highly targeted visitors to websites optimised to convert visitors into clients:
I know you are not one for blowing your own trumpet, but it’s the first time I have looked at the Google analytics and ad words and all I can say is wow! Never seen a bounce rate so low for an adwords campaign, very impressive! Great job! Brilliant results.
I am going to start working more closely with Michelle but just wanted to say how impressed I am with what you have done!
Craig Downton MCIM (Chartered Marketer)
We’re big fans of Google Analytics here at Crescent Digital and here’s how we manage to track form submissions from Contact Form 7 in Google Analytics as events, which we add as goals.
This means that we can say that for example, ever visitor who sends a message is worth £200. We track this as an event which we add as a goal in Google Analytics. This allows us to be much more efficient with customer acquisition. This may show us that 2% of visitors send us messages which means that 100 visitors are worth £400 or 1 visitor is worth £4. If running PPC campaigns, these are important metrics.
This is what you need to do:
- Make sure that you have Google Universal Analytics set-up for your site and you are using Contact Form.
- Edit the contact form you are using and add the following code to the Additional Settings field:
on_sent_ok: “ga(‘send’, ‘event’, ‘Contact Form’, ‘sent’);”
- In Google Analytics, select Admin -> Goals -> New Goal and set up the fields exactly as shown in the screenshot:
(only 2 fields are mandatory, Category & Action. Set them to ‘Contact Form’ and ‘sent’ respectively.
It will take 24hrs+ to start logging / verifying if you have just set it up.
- After this has been running for 24hrs , in Google Analytics, navigate to Behavior -> Events, where you should see logging happening from the contact form as below: