Demo

Crescent Digital Blog

Grab a coffee, take a seat, maybe listen to some music and relax by reading ourblog. We want to share our passions and know how with you and the whole world!

Blog phones

Google Changes Search Results – Its Impact and What To Do

Google has been testing different search results pages and have this week rolled this out the changes which may make a significant impact.

What has changed:

  • 4 paid AdWords ads at the top of the page (previously 1-3) – there is now more opportunity to show ad extensions in the 3 and 4th positions such as site-links and snippets
  • The Ads down the right hand side of the page have disappeared completely
  • Organic search results have been pushed down the results page further

Google changes

The winners are the advertisers who have ads in positions 1-4. The losers are advertisers in positions 5+ as these will now be shown on the bottom of the page or even page 2. The other losers are organic SEO results as organic results now make up a minority (36.4%) of the search results.

We always recommend using several streams of traffic for your website rather than being over dependent on AdWords or organic Google results. For AdWords advertisers, according to recent data, position #3 has seen the biggest increase this week with a 15% increase in click-throughs and with our clients AdWords, we are positioning ads at position #3 and would suggest as a good tactic to follow if managing your own.

Costs haven’t inflated for positions 1-4 yet, however there’s likely to be a lot of jostling for position when advertisers realise what’s happened so we’d recommend keeping a close eye on positions of ads and traffic.

My thoughts are that contrary to some reports, its not time to panic as we’ve seen several changes before. We’re a little disappointed that this wasn’t communicated to Google Partners and that Google has become even more ‘pay to play’ with prominent results dominated by those with the largest budgets. However, if you’re starting to get fed-up with Google, there’s a lot of chatter about a search engine that doesn’t track you.

If you have any queries, please do not hesitate to get in touch.

Tags: , , ,

stevenba

Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

Get In Touch

Crescent Digital Ltd,
Fairbairn House
Higher Lane
Plymouth
Devon
UK
PL1 2AN

T:
E:
W: www.crescentdigital.co.uk

Company reg no. 08583564


Recent Comments

  • Avatar

    Verena

    |

    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

  • Avatar

    stevenba

    |

    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve

  • Avatar

    N_jarolmasjed

    |

    Hi there.thank you for your website
    Is there any possibility to see all my updates in linkedin from the bigining?I had been linkedin member for about 3 years or so and .I had shared simething that I need it now and unfortunately I lose to have them any where else they were gone. I’d have been grateful if you can guide me
    Many thanks