We’ve seen quite a few of these (Google penalties due to artificial link building practices) recently, and this one was from one of our clients, although we have changed the URLs to protect their identity . If you have GWT (Google Webmaster Tools) running and your website’s configured correctly, you may receive an email and message within GWT such as below:
If organic traffic to your site has dropped, it could very likely be as a result of a Google penalty.
The above message means that the Google staff believe that your site has been subject to ‘spammy’ link building practices and as a result, have applied a penalty.
The context of this post is too short to go into the full details of how we go about getting these removed, but we:
- execute a full link audit and analysis using special tools
- followed by outreach to request link removals
- disavowing unremoved spam links
- finally, a humble and extremely polite letter to Google’s staff requesting a review.
We then wait an expected 2-3 weeks before receiving an update. Whilst many people report their requests being rejected and having to reapply several times, we have been fortunate enough to have penalties removed at the first time of asking.
Upon success, the message you should receive will be as below:
Whilst we are always delighted to get penalties lifted, we always advise clients to be patient, as rankings rarely immediately recover and can take several months.
If your business has been hit by a Google penalty, please get in touch with us regarding our removal services.