Crescent Digital Are An Officially Certified Google Partner

Written by stevenba on May 26, 2015. Posted in Business Development, Digital Marketing

Crescent Digital Ltd. are officially recognised as a certified Google Partner.

This certification demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns and means that we have access to the best resources available to get the most visibility for your website in Google and its partner sites.

What Does This Mean For Our Clients?

As partners, we are trained & work with Google & have access to Google assistance and account management. As a client, this means that you get to work with ourselves and Google in order attract visitors to your website and get them converting into paying clients. You’ll also be eligible to receive promotional credits.

Best Practices

High performance keeps our clients happy and improves our standing as a Google Partner. In order to attain & maintain Google certified Partner status, Crescent Digital have had to demonstrate high performance & best practices of our client accounts.

What Specialist Services Do We Offer?

Crescent Digital can train staff or operate as your outsourced digital marketing partner that operates as part of your main team in the following areas:

• AdWords PPC marketing
• Search Engine Optimisation
• Google Penalty Removals
• Conversion Rate Optimisation
• Google Analytics Configuration and Analysis
• Google Webmaster Tools Configuration and Analysis

Provide better leads and stop wasting money

Please contact us to find out more.
AdWords Management Services

Resources

• Official Google Partner Profile
• Google+ Business Page

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Google Manual Penalty Removal

Written by stevenba on April 21, 2015. Posted in Case Studies, Digital Marketing, Technology

We’ve seen quite a few of these (Google penalties due to artificial link building practices) recently, and this one was from one of our clients, although we have changed the URLs to protect their identity . If you have GWT (Google Webmaster Tools) running and your website’s configured correctly, you may receive an email and message within GWT such as below:

If organic traffic to your site has dropped, it could very likely be as a result of a Google penalty.

The above message means that the Google staff believe that your site has been subject to ‘spammy’ link building practices and as a result, have applied a penalty.

The context of this post is too short to go into the full details of how we go about getting these removed, but we:

• execute a full link audit and analysis using special tools
• followed by outreach to request link removals
• disavowing unremoved spam links
• finally, a humble and extremely polite letter to Google’s staff requesting a review.

We then wait an expected 2-3 weeks before receiving an update. Whilst many people report their requests being rejected and having to reapply several times, we have been fortunate enough to have penalties removed at the first time of asking.

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