We’ve been asked by a couple of clients about services where you can find details about who has visited their site. There are paid services providing this and what they are doing is mapping the address / name of the gateway which the visitor uses to connect to the Internet with a company name.
However, in Google Analytics, you will find details of gateway name of who’s visited – the larger corps generally have static IPs with named gateways. This is suited to clients with larger corporate customers and not B2C, as home users tend to lease IP addresses from their ISP.
The report is under -> Audience -> Technology -> Network
This report details how many times they’ve been visited, how many pages have been viewed and whether they have made contact. I add this to a daily report, emailed to the client every morning, and they can prepare to expect a lead or follow up (if they had already made contact). It also allows them to view visits from corporate competitors’ networks.
Over the past 18 months, the problems with polluted data in Google Analytics caused by spam domains such as AliBestSale.com are increasingly causing problems. Typically, they’ll show an increase in traffic, but mostly 100% bounce rates. This means that if you’re an agency, clients initially think that they’re receiving a healthy increase in visitors, but for some reason, visitors aren’t sticking on site.
If you’re a newbie to this, a brief explainer:
- your website is not actually receiving this traffic
- this does not mean your website has been hacked
- spammers pollute your statistics with their domains in order to promote their domains
- the actual traffic involved is automated bots hitting web servers – not real people
One of the problems we typically find is after successfully removing spam data from Google data, website traffic appears to decline, although it never was real, human traffic, so we carefully explain what is happening.
What alibestsale.com are doing slightly differently to the other spammers is in instead of spoofing referral traffic from a domain, it appears that they are using site’s (yours, mine and our clients) Google Analytics code in their website’s pages in order to make it look like they’re sending traffic to this page.
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This will show up in your Google Analytics data as a Page Title AliBestSale.com being a popular page on your site as below:
How To Filter AliBestSale.com
In Google Analytics, go to:
- Add Filter
- Enter Filter Name
- Choose Custom
- Select ‘Page Title’ as ‘Filter Field’
- Enter ‘AliBestSale\.com’ as Filter Pattern
Below Is A Screenshot of how to set-up and test the filter.
Crescent Digital Ltd successfully tidied up Google Analytics data and configured purposeful management reports for our clients. If you would like us to perform this service for your business, please get in touch.
About Us Crescent Digital are specialists in growing revenue using digital marketing through consultancy, training and execution. We are accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.
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More and more site owners have come to understand the importance of Google Analytics. However, the majority of people I come across are using it incorrectly and nearly all except the dedicated professionals, fail to understand its features and make it work to improve the marketing returns.
We’re big fans of GA (Google Analytics) at Crescent Digital because in particular, we can study the data to improve 2 fundamentals:
- how to get more targeted visitors to the site
- how to get more of those visitors to engage, purchase or inquire
In addition, if you’re using AdWords, I would class GA as essential.
The infographic below explains how you can use Google Analytics effectively to improve your marketing.
Crescent Digital Ltd. are officially recognised as a certified Google Partner.
This certification demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns and means that we have access to the best resources available to get the most visibility for your website in Google and its partner sites.
What Does This Mean For Our Clients?
As partners, we are trained & work with Google & have access to Google assistance and account management. As a client, this means that you get to work with ourselves and Google in order attract visitors to your website and get them converting into paying clients. You’ll also be eligible to receive promotional credits.
High performance keeps our clients happy and improves our standing as a Google Partner. In order to attain & maintain Google certified Partner status, Crescent Digital have had to demonstrate high performance & best practices of our client accounts.
What Specialist Services Do We Offer?
Crescent Digital can train staff or operate as your outsourced digital marketing partner that operates as part of your main team in the following areas:
- AdWords PPC marketing
- Search Engine Optimisation
- Google Penalty Removals
- Conversion Rate Optimisation
- Google Analytics Configuration and Analysis
- Google Webmaster Tools Configuration and Analysis
Provide better leads and stop wasting money
Please contact us to find out more.
AdWords Management Services
We’re big fans of Google Analytics here at Crescent Digital and here’s how we manage to track form submissions from Contact Form 7 in Google Analytics as events, which we add as goals.
This means that we can say that for example, ever visitor who sends a message is worth £200. We track this as an event which we add as a goal in Google Analytics. This allows us to be much more efficient with customer acquisition. This may show us that 2% of visitors send us messages which means that 100 visitors are worth £400 or 1 visitor is worth £4. If running PPC campaigns, these are important metrics.
This is what you need to do:
- Make sure that you have Google Universal Analytics set-up for your site and you are using Contact Form.
- Edit the contact form you are using and add the following code to the Additional Settings field:
on_sent_ok: “ga(‘send’, ‘event’, ‘Contact Form’, ‘sent’);”
- In Google Analytics, select Admin -> Goals -> New Goal and set up the fields exactly as shown in the screenshot:
(only 2 fields are mandatory, Category & Action. Set them to ‘Contact Form’ and ‘sent’ respectively.
It will take 24hrs+ to start logging / verifying if you have just set it up.
- After this has been running for 24hrs , in Google Analytics, navigate to Behavior -> Events, where you should see logging happening from the contact form as below: