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At Crescent Digital, in our strive for constant improvement, we sometimes stay awake at night worrying about how fast our clients websites are loading and is there anything else we can do to squeeze more performance out of them in order to generate more conversions.
Whilst many people are familiar with metrics such as hits (wrongly IMO), ‘bounce rate’ is a hugely important metric of your website and potentially your business. Bounce rate is a measurement of how many visitors are rejecting your site. They land on your site and ‘bounce out’ without reading anything. A bounce rate of 50% means you’re losing half of your visitors without reading anything.
There’s a double penalty: Bounce rates show Google that your site is unloved and not what searches are looking for, which will ultimately mean your site losing visibility in Google.
Bounce rates can be influenced by a number of things and are a whole different subject we’d happily spend hours discussing, but the single biggest thing you can do today is to reduce the time it takes for your website’s pages to load.
If you had to guess, what would you say cart abandonment costs you each year?
Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart.
So, how do you reduce your cart abandonment rates? You can use many different solutions. From collecting people’s email addresses to re-marketing and offering coupons, the possibilities are endless.
The infographic that breaks down what you need to do:
Types and sizes of fonts, backgrounds, left or right navigation – they have all been benchmarked against each other to produce a winning formula (infographic courtesy of Neil Patel)
I’m quite passionate about speeding up websites in order to improve UI and search performance. WP can be quite slow by its very nature and this is a good guide. I also highly recommend looking at using a CDN for improved performance although these are paid services.
Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?
Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
Regards
Steve
Hi there.thank you for your website
Is there any possibility to see all my updates in linkedin from the bigining?I had been linkedin member for about 3 years or so and .I had shared simething that I need it now and unfortunately I lose to have them any where else they were gone. I’d have been grateful if you can guide me
Many thanks
Verena
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Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?
stevenba
| #
Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
Regards
Steve
N_jarolmasjed
| #
Hi there.thank you for your website
Is there any possibility to see all my updates in linkedin from the bigining?I had been linkedin member for about 3 years or so and .I had shared simething that I need it now and unfortunately I lose to have them any where else they were gone. I’d have been grateful if you can guide me
Many thanks