We had a lovely testimonial in last Friday from a long-term client of ours. Our focus is on search and conversion. We do this by driving highly targeted visitors to websites optimised to convert visitors into clients:
I know you are not one for blowing your own trumpet, but it’s the first time I have looked at the Google analytics and ad words and all I can say is wow! Never seen a bounce rate so low for an adwords campaign, very impressive! Great job! Brilliant results.
I am going to start working more closely with Michelle but just wanted to say how impressed I am with what you have done!
Craig Downton MCIM (Chartered Marketer)
If you are trading Internationally, looking to have a website developed or your business marketed online, 50% match funding is available for our services as part of the Digital Supply Partners Programme.
CIM / UKTI Accredited International Digital Marketing Supplier
Crescent Digital Ltd are formerly accredited and recognised by UK Trade & Investment and the Digital Marketplace, supporting business growth through selling online.
- This programme Is In partnership with Peninsula Enterprise & UK Trade & Investment
- The Digital Supply Partners programme is designed and delivered by the CIM (Chartered Institute of Marketing)
- The Digital Marketplace is part of the City Deal programme delivered by Peninsula Enterprise
Applying is simple. Eligibilty criteria is for businesses based in Devon, Cornwall & Somerset. Please contact us to find out more.
SEO Recovery From a Google Penalty
A manufacturer of military specification LCD monitors and touchscreen displays – we’ll call them “Tuff Displays Inc” – approached us in June 2014.
Tuff Displays Inc had a comprehensive website of over 100 pages showcasing their established business of 12 years. They had used the services of an SEO company for several years and enquiries were generated from the UK and overseas. However, the tactics used by the SEO company eventually became problematic with algorithmic changes in Google eventually causing them to be hit with a penalty from Google. The suspicions that things were not well were aroused when enquiries and website visitors dropped drastically earlier this year. Things had gotten so bad that even searching for the company by name only yielded results from page 10 of Google’s results.
The Problem: Investigating the link profile, it was obvious that Tuff Displays Inc had some highly suspicious links, including a disproportionately high number of links from a single site, links from low quality sources and many links using the same text. This issue appeared to have been worsened by the omission of traditional ‘white hat’ optimisation techniques, meaning that when the inbound links were discounted and ultimately penalized, rankings & visitors plummeted.