Testimonial – AdWords

Written by stevenba on April 20, 2015. Posted in Business Development, Case Studies

We had a lovely testimonial in last Friday from a long-term client of ours. Our focus is on search and conversion. We do this by driving highly targeted visitors to websites optimised to convert visitors into clients:

Hi Steve,

I know you are not one for blowing your own trumpet, but it’s the first time I have looked at the Google analytics and ad words and all I can say is wow! Never seen a bounce rate so low for an adwords campaign, very impressive! Great job! Brilliant results.

I am going to start working more closely with Michelle but just wanted to say how impressed I am with what you have done!

Regards,

Craig Downton MCIM (Chartered Marketer)

Managing Director

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50% Funding Available for International Web Development & Online Marketing

Written by stevenba on February 23, 2015. Posted in Digital Marketing, Website Design

If you are trading Internationally, looking to have a website developed or your business marketed online,  50% match funding is available for our services as part of the Digital Supply Partners Programme.

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Case Study – International Digital Marketing

Written by stevenba on November 18, 2014. Posted in Case Studies, Digital Marketing, Website Design

SEO Recovery From a Google Penalty

A manufacturer of military specification LCD monitors and touchscreen displays – we’ll call them “Tuff Displays Inc” – approached us in June 2014.

Tuff Displays Inc had a comprehensive website of over 100 pages showcasing their established business of 12 years. They had used the services of an SEO company for several years and enquiries were generated from the UK and overseas. However, the tactics used by the SEO company eventually became problematic with algorithmic changes in Google eventually causing them to be hit with a penalty from Google. The suspicions that things were not well were aroused when enquiries and website visitors dropped drastically earlier this year. Things had gotten so bad that even searching for the company by name only yielded results from page 10 of Google’s results.

The Problem: Investigating the link profile, it was obvious that Tuff Displays Inc had some highly suspicious links, including a disproportionately high number of links from a single site, links from low quality sources and many links using the same text. This issue appeared to have been worsened by the omission of traditional ‘white hat’ optimisation techniques, meaning that when the inbound links were discounted and ultimately penalized, rankings & visitors plummeted.

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