Demo

Crescent Digital Blog

Grab a coffee, take a seat, maybe listen to some music and relax by reading ourblog. We want to share our passions and know how with you and the whole world!

Blog phones
  • Home
  • website development

Posts Tagged ‘website development’

5 Reasons Why Having Image Sliders on Your Home Page Is a Bad Idea

More and more business websites are having home pages dominated by image sliders, also known as ‘carousels’. These have become increasingly common due to out of the box content management systems such as WordPress, with many themes including image slider plugins.

However, recent usability studies have indicated that using image sliders on your home page are a bad idea and many leading companies are now moving away from this design.

Below are some strong reasons why image sliders are a bad idea:

  1. Image sliders can be mistaken for banners or banner advertising, which people have learnt to ignore. One study found that it’s more likely that you will survive a plane crash or win the lottery than click a banner ad.
  2. The area where banners normally appear is the prime real estate of your site (the part of the home page that appears before scrolling). This is where your company should be presenting its USP’s and / or call–to-actions such as sign-ups.
  3. The moving or sliding motion distracts visitors from other areas of the site.
  4. Multiple large, high definition images can have a negative impact on page load speed, particularly is using entry-level, shared web hosting or the user is using a slower or heavily contended connection. A small increase in load time can negatively impact the visitor experience and adversely affect search engine performance.
  5. Studies have shown that image sliders aren’t very effective, attracting at little as 1% of clicks.

What You Should Consider Instead

Usability studies have shown that website visitors make a sub-conscious decision whether they will stay on site and engage within 200ms of landing on one of your pages. Your website’s prime real estate should be the area where your business presents it’s USP’s, why visitors should engage with you (and not your competitors) and / or it’s call-to-actions, such email sign-ups.

References:

how to SEO Wordpress

SEO WordPress (How To Really Do It)

WordPress is a great platform for building websites and we’ve had some great results SEO’ing WordPress installations. However, straight out of the box, its not perfect, but can be improved.

Page Load Times

Search engines such as Google put much emphasis on usability and if visitors are bouncing back out of your site after being frustrated waiting for pages or images to load, that sends a really bad signal to them, meaning your site will likely get pushed down the results.

Run your site through Pingdom’s free website speed tester: http://tools.pingdom.com/fpt/

I’ve seen some really slow sites, but typical WordPress sites on cheap, shared web hosting with (too many) plugins, tend to have load times IRO of 3-4 seconds (too slow). You want less than 2 seconds minimum with a target of below 1 second, and this is what you need to consider:

Get In Touch

Crescent Digital Ltd,
Fairbairn House
Higher Lane
Plymouth
Devon
UK
PL1 2AN

T:
E:
W: www.crescentdigital.co.uk

Company reg no. 08583564


Recent Comments

  • Avatar

    Anna

    |

    Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won’t move it further. Can you test it, or link me to a study where you have tested it?

  • Avatar

    Verena

    |

    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

  • Avatar

    stevenba

    |

    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve