- Be personable. Instead of your business Twitter account, set-up a new Twitter account as yourself, e.g. Joe Bloggs, MD of ACME Business Services, and include some of your non work interests in your profile as well as a link to your website. Despite much focus about B2B OR B2C, I subscribe to the H2H (human 2 human) theory in that people do business with people, particularly if your business is ‘B2B’. The owner / managers of your target client businesses are more likely to follow you as an interesting individual than a corporate entity.
- Set-up a good Twitter profile including a professional background to represent your business including your logo & contact details. If you don’t have the time to do this yourself, have one created for $5 using one of Fiverr’s services
How Do You Find People To Follow?
- competitors (including the people they follow and their followers)
- your clients (current, lapsed and potential)
- industry influencers – aim to get your information from the horses mouth. For example regional news agencies during the recent storms followed the emergency services in order to break stories from trusted sources.
- organisations, agencies or chambers relevant to your business
- Use Twitter advanced search.
- Tweetdeck is free and allows you to search and track activity.
- Your local chambers of commerce, competitors, etc will have Twitter lists of 100’s of local businesses. Subscribe to the lists and follow these members e.g. https://twitter.com/bw_businesswest/lists
How Do You Get People To Follow You Back?
- With a good profile, you should now expect between 1/4 – 1/3 of people you follow to follow you back. A good guideline is to follow 100 new accounts per day which should result in an additional approximately 30 targeted customers / day following you back.
- Go through your contact lists and ask them to follow you on Twitter.
- Consider using paid Twitter promoted tweets
- Post good quality, authoritative tweets.
Steve Baker, Founder, Certified Google Partner & Chartered Institute of Marketing Accredited Digital Marketing Specialist.
- SEO (search engine optimisation) of websites.
- PPC (pay per click) marketing campaigns such as Google AdWords
- Social Media campaigns such as Twitter, Linkedin and Facebook
- Email campaigns
- CRM tools in order to provide the systems for your sales staff to convert more leads.