Demo

Crescent Digital Blog

Grab a coffee, take a seat, maybe listen to some music and relax by reading ourblog. We want to share our passions and know how with you and the whole world!

Blog phones

Case Study – International Digital Marketing

SEO Recovery From a Google Penalty

A manufacturer of military specification LCD monitors and touchscreen displays – we’ll call them “Tuff Displays Inc” – approached us in June 2014.

Tuff Displays Inc had a comprehensive website of over 100 pages showcasing their established business of 12 years. They had used the services of an SEO company for several years and enquiries were generated from the UK and overseas. However, the tactics used by the SEO company eventually became problematic with algorithmic changes in Google eventually causing them to be hit with a penalty from Google. The suspicions that things were not well were aroused when enquiries and website visitors dropped drastically earlier this year. Things had gotten so bad that even searching for the company by name only yielded results from page 10 of Google’s results.

The Problem: Investigating the link profile, it was obvious that Tuff Displays Inc had some highly suspicious links, including a disproportionately high number of links from a single site, links from low quality sources and many links using the same text. This issue appeared to have been worsened by the omission of traditional ‘white hat’ optimisation techniques, meaning that when the inbound links were discounted and ultimately penalized, rankings & visitors plummeted.

Solution: Tuff Displays Inc had a lot of cleaning up to do, and we ended up requesting that bad links were removed (impossible in many of the cases, especially from overseas link farms) & disavowing the remaining links through Google’s Webmaster Tools.

Some mild SEO was performed, but the website already benefitted from some great content, so usability, navigation and load speed were issues which were addressed in order to reduce bounces.

By September 2014, several of Tuff Displays Inc’s pages were starting to appear in the 1st page of Google eventually moving to position #1 or #2 for certain search phrases, with good quality leads generated from the UK and overseas.

Tuff Displays Inc supply parts to major defence companies and as a result, I do have to keep their identity secret, however here below is an email received from the Managing Director yesterday afternoon with name omitted:

referral seo services

 

About Us

Crescent Digital are specialists in growing revenue using digital marketing through consultancy, training and execution. We are accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.

Tags: , , ,

Trackback from your site.

stevenba

Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

Get In Touch

Crescent Digital Ltd,
Fairbairn House
Higher Lane
Plymouth
Devon
UK
PL1 2AN

T:
E:
W: www.crescentdigital.co.uk

Company reg no. 08583564


Recent Comments

  • Avatar

    Anna

    |

    Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won’t move it further. Can you test it, or link me to a study where you have tested it?

  • Avatar

    Verena

    |

    Thanks for the explaination. I did everything accordingly, and now waiting for the 24h to pass for it to show up in my Analytics. However, the small one-sentence confirmation is not appearing anymore, when someone fills in the contact form on our website. Could you please give some input on how to fix this?

  • Avatar

    stevenba

    |

    Unfortunately not I’m afraid. It does vary with the type of activity and LinkedIn frequently change their policies, but at present, LinkedIn’s maximum is 30 days.
    Regards
    Steve