It’s sad but true, we are moving into the Autumn and soon many people’s thoughts will be on keeping warm and cosy. Its an important time too for business leads & transactions as we find it’s the time of year when staff have returned from their vacations and sitting down to discuss plans.
Remarketing with AdWords is a great low cost way to remind previous website visitors about your business https://support.google.com/adwords/answer/2453998?hl=en-GB
The next few months are particularly important for retail sales of furniture and homeware and plans for positioning to take advantage of this should be at an advanced stage. If you need assistance or advice on planning your digital marketing campaigns for seasonal sales, please do not hesitate to get in touch.
For some sectors, Autumn marks a busy exhibition season, both domestically and Internationally and Crescent Digital are formally UKTI approved International digital marketing specialists, so we’re available to discuss how to help realise your ambitions.
At Crescent Digital, we love data and we’re always looking for trends to help our clients. One of the biggest spending Google AdWords clients this time last year were retailing Christmas jumpers with AdWords spend exceeding £500,000 in the run-up to Christmas. One trend showing strong growth throughout 2016 is the fashion for military and retro clothing, such as bomber jackets:
Hottest Selling eBay Category
Many successful clients started by retailing through eBay & Amazon and several of our clients sell multi-channel through eBay & Amazon in addition to their own web site.
Incidentally, our data shows the hottest selling item category (past 30 days) on eBay to be … Moth Balls.
We didn’t believe it either, but a quick glance at some products shows that there is potential for good revenue within these niches – 201 items sold @ £506 = £101,706 revenue for one product:
Google Penalising Mobile Pages With Pop-Ups
From January 2017, if your website contains pop-ups that cover some of the content; or the user has to dismiss before accessing the main content, your mobile search results may not rank as highly in Google.
Business As Usual
As for us, we are here for the duration looking forward to helping you grow your businesses, answering your queries and generally getting the job done.
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