In a #FF (Follow Friday) way of providing some thank you’s, we thought we’d give out a bit of link love and provide names and links of tools that we use and love for managing search engine marketing:

1. SEMRush – this is becoming our go-to tool for all things search related. Firstly, it’s great at analysing other sites traffic to which we don’t have access – great for potential clients and competitors analysis. For competitor analysis, we can view what keywords are working for them, their backlinks and trends over time. But here is what sets it apart – the AdWords analysis is fantastic for evaluating AdWords campaigns of your competitors: everything down to downloading spreadsheets of their ad text, keywords bids, estimated traffic, including text and shopping ads.
   For more, visit http://www.semrush.com/uk/
2. ScreamingFrog – for my tastes, ScreamingFrog feels a little ‘old school’ in terms of SEO. By this, I mean, it’s focus on titles, meta descriptions and alt tags. However, the paid version is great at spotting technical problems which may be preventing the SEO from being effective on the site. Fixing what you find in ScreamingFrog will not guarantee good SEO, but not addressing these problems will certainly compromise your SEO efforts.
   For more: http://www.screamingfrog.co.uk/
3. Moz.com – I was using a subscription to Moz about decade ago when it was known as SEOMoz, but unsubscribed and it fell off my radar. However, since taking a paid subscription again 18 months ago, we haven’t looked back. It’s great at SEO analysis of your site, including authority, as we all know – not all sites or links are equal. The site audit’s can be a little over-zealous, but better safe than sorry.
   For more, visit https://moz.com/

If I was stuck on a desert Island with only one tool, it would have to be SEMRush, purely due to the fact that it covers technical SEO, keyword , competitors and AdWords analysis.