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How To Improve Your Marketing With Google Analytics

More and more site owners have come to understand the importance of Google Analytics. However, the majority of people I come across are using it incorrectly and nearly all except the dedicated professionals, fail to understand its features and make it work to improve the marketing returns.

We’re big fans of GA (Google Analytics) at Crescent Digital because in particular, we can study the data to improve 2 fundamentals:

  • how to get more targeted visitors to the site
  • how to get more of those visitors to engage, purchase or inquire

In addition, if you’re using AdWords, I would class GA as essential.

The infographic below explains how you can use Google Analytics effectively to improve your marketing.

How to Improve Your Marketing With Google Analytics Data
Courtesy of: Quick Sprout

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stevenba

Certified Google Partner and Chartered Institute of Marketing Accredited Digital Marketing Specialist.

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